Having the right public relations strategy is important to any type of company. People rely on information to make up their mind about you, your brand and your product, so it’s only natural that writing a good press release can prove to be advantageous for your business.
What is a Press Release?
When it comes to press releases, there are many definitions. But they all have something in common: the goal is to communicate something, effectively, to your target audience. There are also many different types of press releases, whether you are writing to announce a new product launch, a rebranding, a new office, a merger, or hosting an event, information, and the way you share it, is key.
A press release can simply be defined as a brief, compelling statement, usually written by a public relations professional, that outlines the major facts of a news story. A well-written press release should provide relevant content to the right people, in the most newsworthy, efficient way possible. But what is the point behind this, you may ask? It’s simple, by writing a press release, you’re trying the get coverage, hence being noticed effectively by your audience.
Key Aspects to Keep in Mind When Writing a Press Release
Journalists are busy. They’re probably receiving a thousand emails a day. So you must keep in mind that you need to gain their interest, by writing something concise and newsworthy. Also, your press release should be directed to your target audience. So, think to yourself: “Is this information important to my audience? Is it interesting to them?”. By having these two questions in mind when writing a press release, you’ll be on the right path. In short, you should always keep in mind the following aspects:
- Timing is important.
- Make sure to include an attention-grabbing headline.
- Include location and date stamp at the beginning of the first paragraph.
- Write in the third person.
- Continue by answering the most relevant questions: Who, where, what and when.
- Provide valuable background information.
- Focus on writing for your target audience.
- Include quotes and sources.
- It’s all about providing information; don’t make it sound like a sales pitch.
- Keep it simple and short.
Can I Use Instagantt to Build and Keep Track of My Press Releases?
So, now you understand the basics of writing and creating effective press-releases. But what about organizing them and making sure you follow the right steps, at the right time? This is where we come in.
By using an online gantt chart, you’ll be getting the kind of control that is required when working in PR. Whether you’re just starting out, or you’re a seasoned professional, it’s always difficult to juggle multiple press releases at once, as they all entail different facts, and different types of information. You will be able to keep track of all the different key aspects of your press releases but also making sure you stay on top of your deadlines. After all, as we mentioned above, timing is crucial in PR.
Also, in case you’re part of a public relations team, Instagantt (gantt chart maker) allows you to centralize the information in the gantt chart software, tracking and monitoring the status of any incoming news request, making sure everyone is on the same page at all times, ensuring time-efficient, well-written news stories.
Take a Look at our Free Press Release Gantt Chart Template
