Understand Your Target Audience by Building User Personas

What Are User Personas?

A user persona is a semi-fictional character based on your current or ideal customer. These personas can be created by analyzing the conduct of your target audience, talking to users, or segmenting demographic and psychographic data. User personas represent real, living people who engage -or have the ability to engage- with your product. 

A user persona is a tool for representing and summarizing a target audience for your service, and the goal of working with user personas is to understand your audience better and to improve your product marketing and product experience. Whether you work in sales, design, product, or content marketing, you need to understand who you’re talking to and selling to. By analyzing and researching your audience, you can gain a deep knowledge of the personalities that intersect and interact with your product or service and create a model or a type. This is your user persona.

Why Do Businesses Need User Personas

User personas are extremely useful to businesses. They will help to make decisions that range from product features to the tone and voice of your product, to even the wording you’ll use on your website. User personas help teams understand where to focus efforts and what experiences they need to change or improve.

When to Use User Personas

The main reason behind creating personas for a product or service is to figure out how to effectively approach the audience. Without a complete understanding of who your audience is, it’s difficult to select the right approach. For instance, by analyzing an audience, businesses can understand common pain points users have and improve features or design processes. 

Key Information and Questions to Build a User Persona

By taking the time to create and define user personas, you can improve how you interact with your audience, which will help you make better product and marketing decisions. But to gain this knowledge, you need to ask a few key questions:

• Who is your target audience?
• What do they do?
• What is their main goal?
• What is their main concern/barrier to achieving this goal?

But also, you need to build your persona by profiling and analyzing important information related to: 

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• Demographic
• Gender
• Age
• Marital status
• Location
• Profession
• Education
• Job title/industry
• Income
• Work experience 
• Psychographic
• Attitudes
• Goals
• Frustrations
• Interests
• Motivations
• Favorite products and brands

This information will be essential to creating a user persona because it will provide insight into who they are, how they use your product, their pain points, and needs and expectations. Once you have selected the right questions, you can conduct a survey or a series of interviews. You will then need to analyze the data you have collected and proceed to build your persona. 

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Build Your User Persona With Instagantt

By understanding your audience you can make your product better. Simple as that. Goals and pain points are unique for each product or service and taking the time to understand these will help you provide an optimal experience for your customers. You can create personas anytime you want a clearer idea of your audience, but if you want this process to be truly effective, you need to use the right tools.

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The good news is that you can plan, organize and build your personas in one single place by using Instagantt. Instagantt is an online Gantt chart software for project management that helps teams all around the world plan, coordinate, schedule, and execute their projects, from beginning to end. Teams can rely on Instagantt to create professional-looking Gantt charts in a matter of minutes and to manage their work efficiently by being able to visualize relevant project-related information such as deadlines, resources, and budget, and to keep tasks, conversations, and documents in a single, centralized location. 

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User Persona Template

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