Nowadays, having a digital marketing strategy is essential when running basically any type of business. Contrary to traditional marketing, digital marketing provides the advantage to get a message successfully across to the people that matter most to your business; your specific target audience.
Digital marketing campaigns are a group of several different initiatives planned and sent exclusively through digital channels. These actions will be intended to connect with your audience and to engage with them, resulting in a higher conversion rate. Digital marketing also provides a big upside: being able to measure results, with clear metrics that will help businesses make better decisions based on a cost-effective approach. But in order to make ideas happen, these initiatives will usually involve the collaboration from different members of your marketing staff.
A digital marketing plan can be defined as a guide-type document for your actions. Since you will be working with different team members, it will be necessary to coordinate your efforts and to thoroughly distribute and schedule them across your different digital channels. One thing is for sure, though; a marketing plan needs to have a roadmap, and this is where project management software can be extremely useful for your marketing department.
Building a digital marketing plan will need to include several key aspects. Let’s dive into them:
As you can see, there’s a lot that goes into creating a digital marketing plan, and this also translates to your team. You will need several different resources and a different set of skills, such as content writers and copywriters in order to develop a successful message for your paid media, organic, and email marketing channels; designers to make the most out of how you communicate your messages, developers for your new websites, apps, and landing pages, and social media experts to promote your social channels.
One thing is clear: creating a digital marketing plan involves heavy scheduling and planning. By using Instagantt(Gantt Chart Software), you’ll be getting exactly the kind of control that is required when managing online marketing strategies. You will be able to keep track of all the different aspects that come into creating the perfect digital plan; overseeing channels, contents, budgets, schedules, and deadlines.
Most importantly, your entire team will be working together and your information will become centralized. No more sending hundreds of emails asking how your strategy is coming along. With Instagantt, progress becomes visual for everyone involved.
Build a solid digital marketing strategy and start planning and coordinating right away.
Take a Look at our Free Digital Marketing Plan Gantt Chart Template
Start managing your projects efficiently & never struggle with complex tools again.